The Arrival of High-Quality Denim: Elevating Your Every Day
Tough, yet comfortable.
Our newly developed signature denim for the STANDARD LABEL.
About SELVEDGE Label
SELVEDGE LABEL
Kojima, Okayama: The heart of Japanese denim.
A masterpiece of traditional craftsmanship and decades of heritage.
These aren’t just jeans; they are a canvas for your life.
As time passes, cultivate a one-of-a-kind pair that is uniquely yours.
About ReDESIGN Label
ReDESIGN LABEL
Rediscover denim through design.
Reinterpreting the beauty of natural aging and wear, this label brings expressive, highly crafted jeans to life.
Enjoy a pair that delivers playful character and standout style in a single piece.
About STANDARD Label
STANDARD LABEL
Denim, made freer.
Denim, made more comfortable.
Feel the difference the moment you wear it.
Silhouette Guide | MEN
DESIGNED
NEW SILHOUETTES
Comfortable wear and the inherent beauty of denim.
All of it distilled into precise design and silhouette.
Silhouette Guide | WOMEN
DESIGNED
NEW SILHOUETTES
Comfortable wear and the inherent beauty of denim.
All of it distilled into precise design and silhouette.
Japan Blue Jeans Label Guide
Three labels. Three paths. One perfect pair of jeans.
Light and Soft Comfort SASHIKO
Not just about looks, the practical appeal of Sashiko is significant.
Fades Gallery : Sashiko Haori
We feature the “Sashiko Haori” along with the fading results from one of our staff members who has worn it for about four years.
