About SELVEDGE Label

About SELVEDGE Label

SELVEDGE LABEL

Kojima, Okayama: The heart of Japanese denim.
A masterpiece of traditional craftsmanship and decades of heritage.
These aren’t just jeans; they are a canvas for your life.
As time passes, cultivate a one-of-a-kind pair that is uniquely yours.



A New Denim Experience by Japan Blue Jeans

What is SELVEDGE?
- Kojima, Okayama: A Masterpiece of Traditional Craftsmanship.

Woven on rare vintage shuttle looms, our Selvedge denim is a testament to time and artisan skill. The signature "self-edge" ensures durability, while layered rope-dyed yarns create a stunning, soulful fade that only gets better with age.

As the origin of Japan Blue Jeans, this label balances a rugged aesthetic with a comfort that molds to your body. Leveraging our expertise as a textile specialist, we design every pair with its future evolution in mind.
This is more than denim—it’s a journey. Wear it, break it in, and let it evolve into a one-of-a-kind piece that reflects your life.


About Japan Blue Jeans
- Born as a textile manufacturer, Japan Blue Jeans is built on a simple belief: jeans begin with the fabric.

From the very start, we’ve pursued what truly deserving denim should be, guided by the heritage of Okayama–Kojima’s traditional production environment. By combining this foundation with modern technologies—cutting-edge materials, techniques, and textile innovations—we aim to create denim experiences unlike anything before.


KEY QUALITIES

01 |  The Heritage of Kojima, Okayama

The depth and presence of Selvedge denim, woven on vintage shuttle looms.
It is a testament to authentic quality—born from the artisan skill rooted in Kojima and the slow, deliberate passage of time.

  • Authentic selvedge denim woven on rare vintage shuttle looms.
  • The artisan skills and manufacturing heritage passed down in Kojima, Okayama.
  • A unique, textured expression crafted through meticulous artisan techniques.
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02 |  Pursuing Ultimate Comfort

Authentic denim aesthetics redefined with a focus on superior comfort.
Even those new to raw denim can easily enjoy the authentic feel of selvedge.

  • Technical fabric engineering leveraging our expertise as a textile manufacturer.
  • Thoughtfully tailored silhouettes designed for lasting comfort throughout the day.
  • A fit that molds to your body with every wear, evolving into your most comfortable pair.
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03 |  A Garment That Evolves with Your Life

Natural, beautiful fades that deepen in contrast and character with every wear.
Our selvedge denim is engineered with its future evolution in mind, allowing you to truly enjoy the art of aging your own pair.

  • Specially engineered denim fabric designed to produce natural and striking fades.
  • A commitment to beautiful color tones, crafted to evolve perfectly over time.
  • Timeless, classic specifications designed to be loved for years to come.
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SELVEDGE|MEN
JEANS LINEUP

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SELVEDGE|WOMEN
JEANS LINEUP

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REDEFINE YOUR DENIM EXPERIENCE.

The SELVEDGE LABEL is here to update your standard for denim.
Bringing an innovative denim experience into your everyday life.


STANDARD
The look of vintage denim, with a comfort you wouldn’t expect at first glance. A new standard from Japan Blue Jeans.
ReDESIGN
Reinterpreting denim’s natural aging and reconstructing it as a design concept from multiple perspectives.
SELVEDGE
The culmination of traditional craftsmanship from Kojima, Okayama. Created on vintage shuttle looms and perfected by skilled artisans.