ReDESIGN LABEL
Rediscover denim through design.
Reinterpreting the beauty of natural aging and wear, this label brings expressive, highly crafted jeans to life.
Enjoy a pair that delivers playful character and standout style in a single piece.
A New Denim Experience by Japan Blue Jeans
The diverse fading and wear patterns that develop over time become part of the aesthetic. By redefining these aging details as deliberate design elements, we bring out denim’s intrinsic charm to the fullest.
With authentic, long-worn looks and thoughtfully reinterpreted wear details, the ReDESIGN LABEL delivers rich texture and character that you can enjoy right from day one.
From the very start, we’ve pursued what truly deserving denim should be, guided by the heritage of Okayama–Kojima’s traditional production environment. By combining this foundation with modern technologies—cutting-edge materials, techniques, and textile innovations—we aim to create denim experiences unlike anything before.
KEY QUALITIES
Visually striking and unmistakably unique, ReDESIGN jeans stand out at first glance.
Designed aging details deepen the overall look, infusing your outfit with depth and personality.
- Reconstructing natural aged aesthetics as intentional design
- A fresh way to enjoy denim starting from its story
- Commanding presence and a distinctive personal style
Expressive and detailed finishes achieved through a blend of skilled handwork and advanced processing techniques.
The meticulous craftsmanship allows for rich expression and unique textures that define each pair.
- World-class processing know-how
- Realistic used denim effects crafted by seasoned artisans
- Distinctive character with trustworthy quality
Balanced design and comfort come together in contemporary three-dimensional silhouettes.
These jeans maintain high design appeal while offering comfort that suits everyday wear.
- Refined design interpreting aging details
- Pattern engineering that flatters without clinging
- Beautifully studied silhouettes designed for modern life
ReDESIGN｜MEN
JEANS LINEUP
Vintage Straight Jeans 12oz Medium Indigo – Playful expression with paint-splatter detailing
Vintage Wide Jeans 12oz Dark Indigo – Oil-stained aesthetic inspired by immersive hobbies
Vintage Slim Jeans 12oz Light Indigo – Fine abrasions and cuts that feel like an old favorite
ReDESIGN｜WOMEN
JEANS LINEUP
Damage Straight Jeans 11oz Medium Indigo – Strong yet warm expression with damage and repair details
Skew Straight Jeans 11oz Medium Indigo – Twisted fabric characteristics reimagined as design
Pkt Straight Jeans 11oz Medium Indigo – Pocket-removed fade and stitch contrast
Switch Straight Jeans 11oz Medium Indigo – Storytelling through mixed materials
REDEFINE YOUR DENIM EXPERIENCE.
ReDESIGN LABEL changes your standard for jeans. Innovative denim for everyday life.
