STANDARD LABEL
The depth and presence of vintage denim.
Yet the moment you put them on, you’re met with an unexpected lightness and comfort.
Denim, made freer.
Denim, made more comfortable.
Feel the difference the moment you wear it.
A new denim experience,
proposed by Japan Blue Jeans.
Japan Blue Jeans is a jeans brand rooted in textile manufacturing.
Since its beginning, the brand has held one belief at its core: great jeans begin with great fabric.
Working closely with the long-standing production heritage of Kojima, Okayama, we have continually asked one question— what truly makes the right denim for jeans?
By combining this heritage with modern technology—
new materials, new techniques, and innovative textiles—
we aim to create denim experiences never seen before.
That is the philosophy behind Japan Blue Jeans.
A bold, vintage-inspired appearance.
The presence of authentic denim.
And yet, a surprising sense of lightness and comfort from the very first wear.
To achieve this balance without compromise, every element—fabric, silhouette, and finishing— has been redesigned from the ground up.
From timeless classics to contemporary silhouettes, the collection spans generations and genders.
One thing, however, remains unchanged: our commitment to authentic denim.
STANDARD LABEL represents
Japan Blue Jeans’ vision of the modern standard.
Start with one pair.
Experience it for yourself.
THREE QUALITIES
Reducing the stiffness often associated with denim, while preserving its authentic look and character.
Without altering the essence of denim style, we introduce a new value—comfort.
- Reconsidering yarn materials from the source
- Reconstructing spinning methods and twist design
- Weaving techniques developed to retain a true denim appearance
Carefully designed silhouettes that transcend trends.
A consistent pursuit of balance between comfort and refinement.
- Vintage elements refined for modern wear
- Pattern designs that avoid tightness and flatter the body
- Beautiful silhouettes achieved through extensive research
Feature: About Our Silhouettes
Depth and presence created through exceptional sewing and finishing techniques. An uncompromising dedication to denim craftsmanship.
- Manufacturing rooted in Kojima, Okayama—the heart of denim
- World-class sewing techniques
- Authentic finishing by artisans who truly understand denim
STANDARD
MEN JEANS LINEUP
STANDARD
WOMEN JEANS LINEUP
RETHINK YOUR DENIM EXPERIENCE
STANDARD LABEL
redefines what you expect from denim.
Innovative denim, made for everyday life.
